Newspaper Readership and Advertiser Survey

Newspapers are facing challenges on a variety of fronts, be it stiff competition from radio and television, or the changing world of media due to the dominance of the Internet.

The underlying challenge for Newspapers is remaining relevant to their readers and the communities they serve. A key aspect of maintaining and even growing that relevance is to engage with readers and advertisers. Understanding what is important to them, both in terms of content and presentation, how they use and share the information and getting their views on how to improve the newspaper are all important aspects of engaging readers.

ClearPicture’s Newspaper Readership and Advertising Survey Program, developed and offered in partnership with Newspapers Atlantic, helps Newspapers better understand and engage with their readers and allows a more targeted approach to advertising for your advertisers.

Our Solution:

  • Runs throughout the year (“always on”)
  • Measures reader opinion on a variety of topics
  • Collects reader and shopper demographics and buying habits
  • Helps create readership engagement
  • Helps Newspapers better match advertisers to reader demographics

Our Newspaper Readership/Advertiser Survey Program provides these benefits:

  • Provides you with information on who is reading your newspaper.
  • Provides key advertisers with a profile of their customer, and who is shopping their competition.
  • Indicates various products that readers intend to buy in the next 12 months.
  • Allows you to gauge the amount of time and money readers are spending on social media, and on what sites.
  • Allows changes to be tested and measured so you can see quickly what’s working and what’s not and make adjustments as necessary
  • Allows you to target your advertising more effectively, giving advertisers more reasons to spend their advertising dollars with you.
  • Compares your newspaper results to real-time industry benchmarks. Best-in-class = bragging rights, which has more appeal to readers and advertisers.
  • Attractive price makes it affordable for newspapers of all sizes.

Program Description

  • Sign up by sending Tim Chapman (tchapman@clearpicture.com), the title and logo for your newspaper via email or by filling out the form below.
  • ClearPicture will invoice you for the program and it will be due upon receipt.
  • Once payment has been made, ClearPicture sets up your survey and sends you a URL and password. The survey is ‘Live’ at this point.
  • You advertise your Readership survey and the URL in your newspaper using ideas and templates in the Promotional Tool Box.
  • You receive your report within days of the Survey completion.
  • You receive your reports on a quarterly basis.

 Contact Us

Toll free: 1-888-422-1177 x2709

Sales: tchapman@clearpicture.com 

To request more information, please fill out the form below:

 

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