Defining employee engagement: How committed is your team?

Employee engagement is a critical component of an organization’s success. This study by the Gallup Organization showed that organizations with a high level of engagement outperformed their competition. The study also concluded that even in tough economic times, employment engagement is still an important predictor of a company’s performance. But to make the most of what an employee engagement initiative can offer, leaders need to understand what employee engagement is, and what it isn’t.

The Evolution of Corporate Social Responsibility — Engaging Customers to Create Shared Value

Corporate social responsibility is an established concept, but a new generation of consumers is raising the bar. A new concept called creating shared value calls on companies to think beyond charitable donations and recycling.